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FRUVED is a USDA-funded project designed to decrease obesity in older adolescents through behavioral intervention and environmental support.

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The Healthy Campus Research Consortium (HCRC) is a multi-state USDA research team entrusted with applying behavioral theoretical models to the design of practical intervention strategies promoting healthy behavioral patterns and environments among young adults. Learn more about HCRC.



FRUVED uses an interactive, peer-led, social marketing environmental intervention to aid older adolescents in effectively managing weight through three targeted areas:

  1. Improved dietary quality via increased intakes of fruits and vegetables and decreased intakes of food high in saturated fats and added sugars
  2. Increased physical activity
  3. Improved stress management skills


FRUVED was designed as a multiphase project, starting with interventions targeting college freshmen. The program is now in the developing stages of expanding into high school, with a forward look toward middle and elementary schools. The peer-mentoring structure is expected to continue throughout the educational spectrum as older students become an integral part of implementing FRUVED with their younger peers. Learn more about peer mentor and social marketer recruiting in West Virginia.

FRUVED follows a nested cohort design using a control-treatment, pre-test, post-test trial as well as the following elements:

Assessments include physical measurements (height, weight, waist circumference, and blood pressure), online questionnaires, and physical activity measured with accelerometers.


FRUVED uses a Community-Based Participatory Research (CBPR), peer-led approach. At each stage, the intervention will be developed by a mentor group slightly older than the target population. This approach is used to:

Would you like to get involved in the Fruved Project here at WVU?


> If you are interested in being a peer mentor, becoming a social marketer or mascot, or just want to get more involved in research, email Makenzie Barr at!

group photo of WVU FRUVED students


FRUVED is a large-scale, multi-faceted project offering students many opportunities to get involved. Take a look at all of the cool sub-projects you could be a part of!

Are you ready to get involved? Do you have any questions about FRUVED or its subprojects? Contact us and become part of the FRUVED revolution!